It’s time to move from founder to CEO.

The Jill James provides consulting services and programs that help self-funded founder / CEOs build and run their companies with purpose.

We’ve supported over a thousand self-funded founders in their growth. We’ll help you develop and implement a strategic operating strategy and make wealth-building personal and business decisions.

98% of businesses will bootstrap their growth, yet most advice is designed for venture-backed growth. You deserve advice and support tailored to you.

How can we help you?


Let’s get your money right, on your terms. The good news: there’s a profitable version.


Running it — there is a whole lot to being the founding CEO that is less fun than you imagined.


Successful CEOs know that the company story is bigger than them. They know they need a team.

Get my weekly newsletter

Running a company is hard. My weekly newsletter makes it easier. Each Wednesday, I write about strategy, general management, and finance issues and trends specific to the needs of you, the founder / CEO of a self-funded company.

Meet Jill

I started this company out of necessity. I was 7 months pregnant when I realized being Chief Operating Officer of a VC-backed tech startup was not a viable option. I wanted to design and build a company that worked for me.

Many self-funded founders start the same way. They want to build on their missions to change how we work, offer good jobs, and build financially healthy companies that reward their full value. From my roles as a banker, financial planner, and executive at VC-backed startups, I knew there were lots of ways for these founders to be successful CEOs on their own terms.

So I made your strategic operations my business. There’s a big challenge in the life of your company, what I call the awkward adolescence. You’ve found customers and are making okay money, but now you want to double, triple, maybe even 10x the company. In this phase, every dollar and decision counts. It’s hard to find the right support.

I help you move your company through the decisions and challenges that come with the next level of growth. If you’re ready to claim your role as CEO, let’s talk.


On the Blog